Email to BusinessWeek – 3Aug2009

Keywords: Children of the Gray Area, CGA, The Generation of Insecurity, GIST, Media is the Mentor —–
RE: “The Incredible Shrinking Boomer Economy” (In Depth, Aug. 3, 2009)
Bwreader <Bwreader@businessweek.com>
07/28/09 at 10:04 AM
To Jay Willis
Thank you for writing to BusinessWeek Feedback. This is to acknowledge your message, and to assure you that your letter will be forwarded to the reporters and editors who cover the subject.
We value your opinion, and hope you will write to us whenever you feel our stories merit your comment.
Yvette Hernandez
BusinessWeek Feedback
From: Jay Willis [mailto:jay.willis@yahoo.com]
Sent: Monday, July 27, 2009 3:15 PM
To: Bwreader
Subject: The Generation of Insecurity || The Media is the Mentor || The Children of the Gray Area
I read The Incredible Shrinking Boomer Economy.  It was very interesting.
The authors of the article were: David Welch and David Kiley.  The photographer was: Bill Cramer.  The main companies on topic were: (1) Mercedes, (2) Starwood Hotels & Resorts, Worldwide, and (3) Vera Wang.
Among your crack journalists and on-air guests, could you work in and mention the key phrases in the article which I have attached?  Check your reader responses.  You will see that I read BusinessWeek and submit often. Thanks.

Jay Willis
Phone: [..omitted..]
Email: jay.willis@yahoo.com
BBA in Marketing, BA Communications
Drafting Diploma plus CAD
Associates of Applied Science in Computer Information Systems. (AAT-CIS)
“The Generation of Insecurity” ( c ) 2008
To follow the baby-boomer generation (1946 – 1964), the x-generation (1964-1980, and the y-generation (1980-2000); I have found that the generation from 2000-2020 will be “The Generation of Insecurity” ( c ) 2008. It is bounded by 2000 and two decades hence.
The Generation InSecurity ( c ) 2008 is characterized by high speeds of communication, cheap access to communication tools, and unchecked authority to entry points of communication. The Media is the Mentor ( c ) 2008 within this environment where the boundaries of information, media, and marketing all blur.
Communication speeds of internet, cellular, et al., continue to increase. The download limits continue to disappear through all channels. The cost of access to communication tools continues to drop. Those communication tools are internet, mobile devices, netbooks, laptops and the like. The authority to entry points of communication were checked by parental controls. Previously parents were experts at those entry points. The authority was based on knowledge, expertise, and ownership. As examples, reference the phone, the fax, the wire, and the walkie-talkie. You could also argue that the creation and use of snail-mail was limited to the parent because of the learning curve on literacy. These were instruments of the parent and only options of the off-spring. The internet and the cellphone usurped the parental authority.
Where the boundaries of knowledge, expertise and ownership disappeared; the authority for usage is based only on possession. Anybody of any age can possess access to the internet and to a cellphone. After the possession of a communications entry point, the only parental check is on usage. The parent cannot be by the child until the child leaves the house.
That leaves only the media to raise the offspring. When the media realizes this, they also must bundle family values along with the sales pitch. Such bundling assures the seller that they will have healthy buyers in the future.
Those borne in this era are called The Children of the Gray Area. ( c ) 2008
“The Generation of Insecurity”( c ) 2008, “The Children of the Gray Area” (c) 2008, and “The Media is the Mentor “(c) 2008 are copyrights of Jay Willis (BBA, BA), Marietta , GA. All rights reserved.

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